During recent years, artificial intelligence has gradually shifted itself into everyday life, and now, it’s changing how companies advertise their products.
What was once a creative process led by humans like writers, directors, and editors, is increasingly being replaced by AI tools that can generate entire scripts, visuals, and even an entire commercial on its own.
For instance, one of the most popular examples of this was showcased during the Super Bowl LX.
The Super Bowl is famously known for its engaging and high budget ads, however, an interesting amount of commercials during the game were either created by AI or were made to advertise AI itself.
According to ADWEEK, around 23% of advertisements, about 15 out of 66 ads, accounted for the use of AI.
Various large-scale companies like OpenAI and Anthropoic, promoted ads directly selling AI to viewers.
One advertisement that stood out to the public was from the vodka brand, Svedka. The 30 second commercial featured dancing robots made by the help of the AI company, Silverside AI.
Other well known tech companies like Google, Amazon, Microsoft, OpenAI, and Meta, also leaned into the practice of AI.
These companies used their Super Bowl ads to highlight their AI products and services, sometimes with humor that desperately tried (and failed miserably) to appeal to the modern generation.
“Get this … AI off my screen,” says freshman Breanna Mansala. “[They’re] trying way too hard to be funny, it’s annoying.”
Unfortunately, this embarrassing behavior is not only limited to commercials. Across the advertising industry, businesses big and small are experimenting with AI tools that can apparently analyze various audiences and generate “creative” content.
And as artificial intelligence continues to evolve, so do the general public’s opinions regarding its usage in various kinds of media, such as television, movies, novels, and art.
Supporters state that AI can make the process of advertising more efficient, reduce costs, and cater to those who sit in their seats and consistently generate useless AI generated material.
Others would argue that relying on AI too much could cut down the idea of embracing creativity, reduce opportunities for artists and writers, or lead to online content shown to the public to feel less personal or charming in terms of artistic expression.
“I think it’s honestly very stupid. It’s ruining people’s creativity,” noted Juli Ndungu, freshman. “Be creative, or something.”
Whether or not artificial intelligence proceeds to slowly or drastically evolve over the course of time, art directors, industry professionalists, and allies and critics alike will continue to watch its development closely in the years ahead.
